to Help Your Business Grow
Search engine optimization (SEO) is an essential part of any digital marketing strategy. It helps businesses reach their target audience and increase their visibility online. Local SEO is a specialized form of SEO that focuses on optimizing a website for local searches. It’s important for businesses that serve customers in a specific geographic area, as it helps them appear in local search results and attract more customers.
In this article, we’ll look at the latest local SEO statistics to help you understand the importance of local SEO and how it can help your business grow.
1. Local Searches Lead to Purchases
According to a survey by BrightLocal, 97% of consumers use the internet to search for local businesses. Of those who search for local businesses online, 88% take action within 24 hours, such as visiting the business’s website or making a purchase. This shows that local searches lead to purchases, so it’s important for businesses to optimize their websites for local searches if they want to increase their sales.
2. Mobile Searches Outnumber Desktop Searches
Mobile devices are becoming increasingly popular, and this has had an impact on how people search for information online. According to Google, mobile searches now outnumber desktop searches in 10 countries around the world, including the United States and Japan. This means that if you want your business to be found by potential customers, you need to make sure your website is optimized for mobile devices as well as desktop computers.
3. Local Pack Listings Get More Clicks Than Organic Listings
Google’s Local Pack listings are displayed at the top of search results when someone searches for a local business or service. These listings include three businesses that Google believes are most relevant to the user’s query based on factors such as location and reviews. According to Moz, Local Pack listings get more clicks than organic listings (listings that appear below the Local Pack). This means that if you want your business to be found by potential customers, you need to make sure it appears in Google’s Local Pack listings.
4. Reviews Are Important For Ranking In The Local Pack
Google uses reviews from sites like Yelp and TripAdvisor when determining which businesses should appear in its Local Pack listings. According to BrightLocal, businesses with positive reviews are more likely to rank higher in the Local Pack than those with negative reviews or no reviews at all. This means that it’s important for businesses to encourage their customers to leave positive reviews if they want their business to appear in Google’s Local Pack listings and attract more customers from local searches.
5 . Voice Search Is Growing In Popularity
Voice search is becoming increasingly popular as more people use voice assistants like Siri and Alexa on their smartphones and smart speakers like Amazon Echo and Google Home . According to BrightLocal , 20 % of mobile queries are now made using voice search , so it ’ s important for businesses optimize their websites for voice search if they want their business be found by potential customers .
6 . Social Media Plays An Important Role In Local SEO
Social media plays an important role in helping businesses reach their target audience . Accordingto Moz , social media signals ( likes , shares , etc .) can have an impact on how well a website ranks locally . This means that if you want your business be found by potential customers , you need make sure your social media profiles are up -to- date with relevant content .
7 . Paid Ads Can Help Boost Your Visibility Locally
Paid ads can help boost your visibility locally by appearing at the top of search results when someone searches for a product or service related yours . Accordingto WordStream , paid ads get 65 % more clicks than organic listings , so they can be effective way increase traffic your website from local searches .
8 . Optimizing For Multiple Locations Is Important For Multi – Location Businesses
If you have multiple locations , it ’ s important optimize each location separately so they all appear in relevant search results . According BrightLocal , multi – location businesses should create separate pages each location with unique content optimized each location ’ s keywords . This will help ensure each location appears in relevant search results when someone searches locally .
In conclusion , understanding these latest local SEO statistics can help you create an effective strategy optimize your website locally so it appears in relevant search results when someone searches locally . By optimizing your website locally , you can increase visibility among potential customers and grow your business