Google is one of the most powerful and influential companies in the world. As such, it is no surprise that businesses are increasingly turning to Google for their digital marketing needs. With its vast array of tools and services, Google has become a go-to resource for businesses looking to increase their online presence and reach new customers. As such, it is important for businesses to stay up-to-date on the latest Google business profile statistics in order to make informed decisions about their digital marketing strategies.
In this article, we will take a look at some of the key Google business profile statistics for 2022. We will explore how businesses can use these statistics to better understand their customers and optimize their digital marketing efforts. We will also discuss how businesses can use these statistics to gain insights into their competitors’ strategies and gain an edge in the competitive online marketplace.
First, let’s take a look at some of the key Google business profile statistics for 2022. According to recent research from Statista, there are currently over 4 million active business profiles on Google My Business (GMB). This number is expected to grow significantly over the next few years as more businesses turn to GMB as a way to reach new customers and increase their online visibility.
In addition, research from BrightLocal shows that nearly 70% of consumers use GMB listings when searching for local businesses online. This statistic highlights just how important it is for businesses to have an up-to-date GMB listing if they want to be found by potential customers. Furthermore, research from Moz shows that GMB listings are one of the most important factors when it comes to local SEO rankings. This means that having an optimized GMB listing can help your business rank higher in local search results and attract more customers.
Another key statistic related to GMB is that nearly 80% of consumers trust online reviews as much as personal recommendations when making purchasing decisions. This means that having positive reviews on your GMB listing can be incredibly beneficial for your business as it helps build trust with potential customers and encourages them to make a purchase from you rather than your competitors.
Finally, research from Search Engine Land shows that nearly 50% of all searches on Google are now done via voice search technology such as Alexa or Siri. This means that optimizing your GMB listing for voice search is essential if you want your business to be found by potential customers who are using voice search technology.
These key Google business profile statistics show just how important it is for businesses to have an up-to-date GMB listing if they want to succeed in today’s competitive digital marketplace. By understanding these statistics and using them strategically, businesses can gain an edge over their competitors and attract more customers than ever before.
Now let’s take a look at some tips on how businesses can use these statistics in order optimize their digital marketing efforts:
1) Make sure your GMB listing is up-to-date: Having an up-to-date GMB listing with accurate information about your business is essential if you want potential customers to find you online and make a purchase from you rather than your competitors. Make sure all information about your business such as address, phone number, hours of operation etc., are accurate so potential customers can easily find you when searching online or using voice search technology such as Alexa or Siri.
2) Optimize your GMB listing for local SEO: As mentioned earlier, having an optimized GMB listing can help boost your local SEO rankings which will help more people find you when searching locally online or using voice search technology such as Alexa or Siri . Make sure all relevant keywords related to your industry are included in the description section of your GMB listing so potential customers can easily find you when searching locally online or using voice search technology such as Alexa or Siri .
3) Encourage customer reviews: As we discussed earlier, customer reviews play an important role in helping build trust with potential customers which encourages them make a purchase from you rather than your competitors . Encourage existing customers leave positive reviews on your GMB page so potential customers know they can trust doing business with you .
By understanding these key Google Business Profile Statistics for 2022 and implementing these tips into their digital marketing strategies , businesses will be able set themselves apart from their competitors , attract more customers , and ultimately increase sales .