Google is one of the most powerful and influential companies in the world. As such, it is no surprise that businesses are increasingly turning to Google for their digital marketing needs. With its vast array of tools and services, Google has become a go-to resource for businesses looking to increase their online presence and reach new customers. As such, it is important for businesses to stay up-to-date on the latest Google business profile statistics in order to make informed decisions about their digital marketing strategies.
In this article, we will take a look at some of the key Google business profile statistics for 2022. We will explore how businesses can use these stats to better understand their customers and optimize their digital marketing efforts. We will also discuss how these stats can help businesses stay ahead of the competition and maximize their return on investment (ROI).
First, let’s take a look at some of the key Google business profile statistics for 2022. According to recent research from Statista, there are currently over 4 million active business profiles on Google My Business (GMB). This number is expected to grow significantly over the next few years as more businesses turn to GMB as a way to reach new customers and increase their online visibility.
In addition, research from BrightLocal shows that nearly 70% of consumers use GMB listings when searching for local businesses online. This means that having an up-to-date GMB listing is essential for any business looking to maximize its online presence and reach potential customers in its local area.
Furthermore, research from Moz shows that GMB listings are one of the most important factors when it comes to local SEO rankings. This means that having an optimized GMB listing can help businesses rank higher in search engine results pages (SERPs) and attract more organic traffic from potential customers.
Finally, research from Search Engine Land shows that GMB listings are becoming increasingly important when it comes to voice search optimization. As more people turn to voice assistants like Alexa or Siri for information about local businesses, having an optimized GMB listing can help ensure that your business appears at the top of search results when people ask questions related to your industry or services.
These key Google business profile statistics show just how important it is for businesses to have an up-to-date GMB listing in order to maximize their online visibility and reach potential customers in their local area. By understanding these stats and using them as a guide, businesses can ensure they are taking full advantage of all the benefits offered by GMB and staying ahead of the competition in terms of local SEO rankings and voice search optimization.
Now let’s take a look at some tips on how businesses can use these stats to optimize their digital marketing efforts:
1) Make sure your GMB listing is up-to-date: It’s essential that your GMB listing contains accurate information about your business such as opening hours, contact details, location etc., so make sure you keep this information updated regularly so potential customers have access to accurate information about your business when they search online.
2) Optimize your content: Content plays an important role in SEO rankings so make sure you create content that is relevant and engaging for potential customers while also including relevant keywords related to your industry or services so you can rank higher in SERPs when people search for those terms online.
3) Leverage user reviews: User reviews play an important role in helping potential customers decide whether or not they should do business with you so make sure you encourage existing customers to leave reviews on your GMB page which will help boost your ranking in SERPs as well as build trust with potential customers who may be considering doing business with you. 4) Utilize voice search optimization: As more people turn towards voice assistants like Alexa or Siri for information about local businesses, make sure you optimize your content accordingly by including relevant keywords related to your industry or services so you appear at the top of search results when people ask questions related those topics using voice commands.
By following these tips and leveraging key Google Business Profile Statistics for 2022, businesses can ensure they are taking full advantage of all the benefits offered by GMB while also staying ahead of the competition in terms of local SEO rankings and voice search optimization which will ultimately lead them towards increased ROI from their digital marketing efforts