There’s been a lot of speculation over the years about whether or not Google filters its customer reviews. In other words, do they only show good reviews to people who are searching for a business? And hide the bad ones?
Some people believe that this is the case, while others think that all of the reviews – good and bad – are shown to everyone.
There’s no definitive answer, as Google hasn’t released any information about how they filter reviews. However, there are a few things that we can look at to try and figure out.
One thing that we can look at is how often businesses respond to reviews. If Google was only showing good reviews, then businesses wouldn’t feel the need to respond to them. However, we can see that businesses do respond to reviews – both good and bad.
Another thing that we can look at is the search results themselves. If Google was only showing the good reviews, then the search results would be filled with nothing but positive results.